The Campaign for Mass General
Massachusetts General Hospital needed a fresh look and palette for the launch of its 7-year fundraising campaign. Branding and templated documents were needed for a wide range of materials including proposals, fact sheets, letterhead, stewardship reports, and more. The campaign needed to be fresh and new enough to be set apart from other hospital materials, but still complement the hospital’s overall brand.
To introduce the launch of the Campaign for Mass General, I designed a 20-paged prospectus booklet. I worked with several copywriters and curated photography from prior photoshoots. The piece focused on the three tiered tagline; Bold Breakthroughs, Compassionate Care, and Revolutionary Results.
View a full digital version of the prospectus booklet here.